DFI Retail Group

Is this your next challenge in Marketing?

Brand Strategy

• Develop and implement brand strategies that strengthen brand equity and support overall business objectives
• Contribute to the development of brand positioning and identify growth opportunities across key market segments
• Interpret and leverage market research and customer insights from multiple sources to support brand-building and strategic initiatives

Brand Communication and Activation

• Develop creative communication ideas and contribute to impactful brand campaigns
• Lead brand activation initiatives with innovative approaches that integrate brand, trade, merchandising, services, and omnichannel marketing
• Create and execute integrated marketing campaigns and activations across functions that build awareness, customer engagement and experience that drive the position of “The Advisor for Wellness” across in-store, online, and across market’s touchpoints
• Partner closely with Customer Marketing and relevant stakeholders to align customer propositions and support consistent execution across online and offline channels

Store Branding

• Understand the store brand identity of Mannings and translates this to excellence in execution at store level
• Drive key store opening launch campaigns to strengthen brand presence and market impact

Do you have experience in FMCG/retail ?

• Bachelor degree in Marketing/ Business Administration or related disciplines
• Minimum 8 years of marketing experience especially in brand marketing and brand equity

• Experience in FMCG or retail industry is an absolute advantage
• Strong in stakeholder management, self- motivated with excellent communication and interpersonal skills 
• Creative, adaptable, high learning agility
• Well-organized, enjoy working in fast paced organization 
• Good command of both written and spoken English and Chinese