DFI Retail Group

Is this a new challenge in yuu Business Development?

Hong Kong Business Development

• Lead the identification, negotiation, and successful sign-up of new partnerships to expand yuu’s market-leading coalition network.

• Structure and negotiate creative, win-win commercial deals that align partner objectives with our loyalty programme economics and long-term strategy.

• Collaborate closely with internal teams (product, marketing, operations, finance, legal) to ensure seamless partner onboarding, programme integration, and ongoing value delivery.

yuu for Business / Corporate

• Build and lead the B2B points & rewards sales business, developing go-to-market strategies, sales pipelines, and commercial frameworks to monetise our loyalty currency as an employee and customer benefit.

Greater Bay Area Expansion

• Support strategic expansion into the Greater Bay Area, identifying opportunities, building local relationships, and adapting our offering to local market dynamics and regulatory considerations.

Team Leadership

• Build, mentor, and develop a lean team of business development professionals, fostering a high-performance culture focused on targets, collaboration, and innovation.

Do you have experience in Business Development and Partnership?

• Proven track record in business development, partnership acquisition, or sales leadership within retail, loyalty, or related sectors.

• Deep commercial acumen with the ability to understand and navigate the dynamics of multiple partner industries (e.g., retail, dining, financial services, utilities, digital platforms).

• Creative problem solver who excels at structuring innovative, multi-party commercial deals and overcoming negotiation challenges.

• Strong existing connections and network in the retail industry across Hong Kong and/or the Greater Bay Area (including Mainland China).

• Excellent relationship-building and influencing skills at senior levels (C-suite and decision-makers).

• Strong understanding of digital technologies, e-commerce platforms, and omnichannel retailing. Familiarity with data analytics, customer relationship management (CRM) systems, and digital marketing tools.

• Demonstrated ability to lead and manage teams, with experience building and scaling sales or partnership functions.

• Fluency in English, Cantonese, and Mandarin (spoken and written) is essential for effective communication across Hong Kong, Mainland China, and regional stakeholders.