Description & Requirements
Is this your next challenge in customer insight?
The challenge is to:
- Lead customer analytics & insights for yuu partners to drive sales and customer engagement
- Lead deep-dive analysis to uncover trends and deliver actionable insights, from understanding business questions, framing analytics approach, data mining to end presentation of results
- Leverage advanced analytics to uncover behaviour pattern, next-best-action, purchase propensity
- Deliver data-driven insights to evaluate offer/campaign performance and provide recommendations to improve response/ROI
- Lead the development of analytics use cases, data collaboration, data sharing to maximize data values to yuu partners
- Responsible for the design, development and deployment of BI dashboard, self-serve analytics tools for timely review of customer, business and promotion performance
- Support CRM activities through customer targeting, lists preparation and analysis
- Identify areas to improve efficiency and streamline process through automation
- Keep track on KPIs and regular reports on CRM and customer performance
Do you have experience in customer insight?
- Bachelor’s degree in Statistics, Data Science, Information Management, Computer Science, Mathematics, or related fields
- 5+ years’ experience working on data analytics, data science, business intelligence, preferably in Retail, FMCG, Finance Service industry
- Solid experience in SQL, Python
- Experience in data visualizations like Tableau, Power BI
- Confident communicator of analytics to technical and non-technical audience
- A natural curiosity to interrogate data and identify hidden patterns to support business needs
- Knowledge of Google Cloud Platform is a plus
yuu Rewards club and online shopping platform yuu was launched in Hong Kong in 2020 and now serves 4.2 million members. It allows members to earn points at more than 2,500 outlets, from partners including Wellcome, Market Place, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, PHD, Maxim’s Groups, Shell, Livi Bank and more. Originally a rewards club, it expanded in 2022 to include shopping by launching yuu to me, and has quickly become one of Hong Kong major online shopping platforms. It also exclusively partners with Hang Seng Bank’s enJoy card to enable customers to earn additional rewards. yuu encourages its members to donate points to good causes; more than 760 million yuu points have been donated to Food Link Foundation and The Conservancy Association since 2020.
DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.
To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com