DFI Retail Group

Is this your next challenge in Marketing?

The challenge is to:

Integrated Marketing Planning

• Overseeing the development and execution of the marketing calendar, including the selection of the event’s nature, timing and applicability to categories and channels 
• Designing events and promotions across categories and channels, which works closely with the commercial team to strengthen the brand equity 

Customer Marketing Management

• Developing insight-driven and trend-based customer activations that uncover opportunities for Mannings to connect customers with our quality category offers and services with integrated marketing solutions in omnichannel 
• Supporting Customer Marketing Head to drive ONE integrated trade marketing calendar; collaborating with cross-functional stakeholders mainly merchandising, operations, CRM and e-Commerce teams 
• Monitoring and analysing the competition communication activities and anticipating their future moves 

Promotion Management

• Interpreting customer and shopper behaviour to define the promotions’ objectives with alignment of category and marketing strategies, selecting cross / up-selling techniques, involving suppliers when relevant, and focusing on the development of uniqueness and differentiating promotion experiences 
• Overseeing the promotion process, ensuring the respect of promotion milestones, planning and budget, the presence and performance of promoters, the product availability and the visual presentation of the offer to customers 
• Work closely with Digital and CRM functions to develop effective customer engagement programs with internal and external stakeholders 
• Work closely with Brand Marketing and Digital and CRM functions to develop effective mediums and touchpoints throughout the customer journey including TVC, print advertisement and instore POSM for both national and store-level activities 
• With an understanding of the mix of marketing channels, optimising the efficiency of each channel 

Event Management

• Overseeing the event calendar and leading the execution of the key events across categories and channels 
• Coordinating the development of new events, focusing on the creation of an exciting, outstanding customer experience which will boost the customer’s sense of engagement with the brand 

Do you have experience in Marketing?

• Bachelor’s degree in Marketing/ Business Administration or related disciplines 
• Minimum 8 years of marketing experience with hands-on trade promotion and advertising experience 
• Experienced in FMCG or retail industry is an absolute advantage 
• Good analytical and planning capability 
• Strong in stakeholder management, self- motivated with excellent communication and interpersonal skills 
• Creative, adaptable, high learning agility 
• Well-organized, enjoy working in fast paced organization 
• Good command of both written and spoken English and Chinese