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General information

Name
Head of Customer Operations
Job Posting date
03-Apr-2025
Job Code
J002069
Country/Region
Hong Kong
Banner
yuu Rewards
Department
Marketing
Section
Quarry Bay
Site
Devon House
Job Type
Store Support Centre
Work Type
Permanent
Job ID
15659

Description & Requirements

As the Head, Customer Operations for yuu Rewards, you will be responsible for delivering a market-leading Customer Operations service comprising CRM Planning, CRM Operations, Marketing Automation, and Customer Support functions that drive value for yuu partners and DFI banners. You will be a strategic thinker and leader, a trusted advisor to your clients, and a champion for continuous improvement and innovation. This role demands a deep knowledge of Customer Relationship Management (CRM) and a proven track record of delivering results for clients. 

 

 

Is this your next challenge in an Omni-channel business?

The challenge is to:

 

Strategic Leadership: 

  • Develop and execute a comprehensive Customer Operations strategy aligned with the yuu Rewards overall business plan. 
  • Serve as a trusted advisor, providing expert guidance on how to maximize value for clients. 

 

Team Leadership & Development: 

  • Lead and mentor a large team. 
  • Enable high-performance across the team that delivers high-value services to clients. 
  • Foster a team culture that encourages collaboration, innovation, and continuous learning. 

 

Service Excellence: 

  • Build and maintain state-of-the-art Customer Operations capabilities. 
  • Establish a centre of excellence for Customer Operations that applies best practises that scale to meet growth in clients and service complexity. 

 

Client Value Delivery: 

  • Ensure the team delivers services to clients to the highest levels of quality.  
  • Ensure the team manages service demand cost effectively. 

 

Operational Efficiency & Compliance: 

  • Continuously improve operational efficiency within the Customer Operations function. 
  • Ensure all client data are used in accordance with the highest standards of data security and customer data privacy. 

 

Collaboration & Integration: 

  • Foster strong collaboration between Customer Operations, Analytics, Technology, and Partnership teams, as well as with clients and suppliers. 
  • Gain a deep understanding of clients' strategic objectives and the commercial environments they operate within. 
  • Focus on delivering solutions that provide value quickly and cost-effectively, with an emphasis on continuous, iterative improvement. 

 

Do you have experience in CRM?

  • University degree educated.   
  • Proven experience in establishing and leading high-performing teams. 
  • Proven experience in working within consumer loyalty or CRM programmes. 
  • A deep understanding of consumer CRM principles and best practices, including data privacy and security. 
  • Proven experience in working with CRM platforms and vendors. 
  • Proven experience in working within cross-functional teams. 
  • Experience with business process outsourcing  

 

 

Hong Kong’s No.1 Loyalty Programme 

Since its launch in 2020, yuu has been well-received by over 5 million members. The yuu Partner network covers some of the biggest and the most trusted brand names in Hong Kong, such as Wellcome, Market Place, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, PHD, Maxim’s Group of restaurants, Starbucks, Shell, FWD Hong Kong, Hang Seng Insurance, Chubb Insurance and Allianz Insurance. Together with the Partners from yuu Travel and yuu Fashion, yuu connects a retail network of more than 2,500 stores and over 40 online platforms in Hong Kong and Macau with an easy-to-use mobile App. yuu also partners with Hang Seng enJoy card to accelerate the Point earning journey of Members. 

 

*Based on the annual rankings reported by YouGov BrandIndex for the period 2021 to 2023