Skip to content

General information

Name
Product Manager (yuu)
Job Posting date
23-Jul-2026
Job Code
JC01571
Country/Region
Hong Kong
Banner
yuu Rewards
Department
Group Digital
Section
Quarry Bay
Site
FWD Tower
Job Type
Store Support Centre
Job ID
16719

Description & Requirements

Is this your next challenge in product management?

The challenge is to:

    Develop and communicate a clear product strategy and roadmap for the yuu loyalty platform, aligning with DFI’s goals.

    Lead the design, development, and launch of new features, such as loyalty program, gamified rewards, personalized offers, and omnichannel integration.

    Collaborate with marketing, technology, and operations teams to ensure seamless execution and adoption of loyalty initiatives.

    Analyze customer behavior and transaction data to identify opportunities for improving retention and basket size.

    Manage stakeholder relationships, presenting insights and recommendations to senior leadership.

    Oversee performance metrics, including customer sentiment, engagement rates, and ROI, to drive continuous improvement.

    Mentor junior product managers and foster a culture of innovation within the team.


Do you have experience in product management

    5+ years of product management experience, with at least 2 years in a senior role, preferably in loyalty programs or related.

    Proven track record of delivering successful digital products in a retail or consumer-focused environment.

    Strong analytical skills and proficiency with data tools (e.g., SQL, Tableau) to derive actionable insights.

    Excellent communication and leadership skills, with experience influencing cross-functional teams.

    Bachelor’s degree in business, marketing, or a related field; MBA or equivalent is a plus.

    Familiarity with agile methodologies and experience managing complex, multi-stakeholder projects.

    Knowledge of loyalty platforms, customer engagement strategies, and emerging trends in retail technology.

yuu Rewards club and online shopping platform yuu was launched in Hong Kong in 2020 and now serves 4.2 million members. It allows members to earn points at more than 2,500 outlets, from partners including WellcomeMarket Place, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, PHD, Maxim’s Groups, Shell, Livi Bank and more. Originally a rewards club, it expanded in 2022 to include shopping by launching yuu to me, and has quickly become one of Hong Kong major online shopping platforms. It also exclusively partners with Hang Seng Bank’s enJoy card to enable customers to earn additional rewards. yuu encourages its members to donate points to good causes; more than 760 million yuu points have been donated to Food Link Foundation and The Conservancy Association since 2020. 

 

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management. 

 

To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com