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General information

Name
Senior Analyst
Job Posting date
02-Sep-2024
Banner
yuu Rewards
Site
Devon House
Job Type
Store Support Centre
Work Type
Permanent
Job ID
14602

Description & Requirements

Is this your next challenge inIs this your next challenge in CRM Analytics ?

The challenge is to:?


  • Conduct customer, business, and promotion analysis, provide insights and recommendations to address our partner’s business questions
  • Support CRM activities through customer segmentation, targeting, list preparation and analysis
  • Conduct offer and campaign evaluations, recommend right tracking metrics, measure effectiveness and provide recommendations to improve future response/ ROI
  • Support data science projects e.g. segmentation, predictive model that drive sales and customer loyalty and engagement
  • Support ad ho analytics projects e.g. dashboard building, report automation, deep dive analysis
  • Identify areas to improve efficiency and streamline process through automation
  • Keep track on KPIs and regular reports on CRM and customer performance


Do you have experience in Data Analyics ?

  • Bachelor’s degree in Statistics, Data Science, Information Management, Computer Science, Mathematics, or related fields
  • 2+ years’ experience working in CRM/ loyalty analytics, business analytics, data science, business intelligence, preferably in Retail, FMCG, Loyalty or FS industry
  • Solid experience in SQL
  • Experience in Python, SAS, R, Tableau is advantageous
  • Confident communicator of analytics to technical and non-technical audience
  • A natural curiosity to interrogate data and identify hidden patterns to support business needs
  • Knowledge of Google Analytics, Microsoft Azure environment and Databricks 

yuu Rewards club and online shopping platform yuu was launched in Hong Kong in 2020 and now serves 4.2 million members. It allows members to earn points at more than 2,500 outlets, from partners including Wellcome, Market Place, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, PHD, Maxim’s Groups, Shell, Livi Bank and more. Originally a rewards club, it expanded in 2022 to include shopping by launching yuu to me, and has quickly become one of Hong Kong major online shopping platforms. It also exclusively partners with Hang Seng Bank’s enJoy card to enable customers to earn additional rewards. yuu encourages its members to donate points to good causes; more than 760 million yuu points have been donated to Food Link Foundation and The Conservancy Association since 2020. 


DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management. 

 

To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com