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General information

Name
Senior Analyst
Job Posting date
09-Feb-2026
Job Code
J000784
Country/Region
Hong Kong
Banner
DFI Retail Group
Department
Digital
Section
Quarry Bay
Site
FWD Tower
Job Type
Store Support Centre
Job ID
16412

Description & Requirements

Is this your next challenge in customer analysis? 

The challenge is to: 

  • Perform customer analysis and drive insights and recommendations from the results to address media and advertising questions
  • Support media activities through customer targeting, segmenting, and reporting lists preparation and analysis
  • Conduct advertisement and campaign evaluations, recommend right tracking metrics, measure effectiveness and provide recommendations to improve future response/ ROI
  • Support ad hoc analytics projects e.g. reporting streamline/ automation, customer segmentation
  • Identify areas to improve efficiency and streamline process through automation
  • Keep track on KPIs and regular reports on media/advertisement and customer performance

Do you have experience in customer analysis? 

  • Bachelor’s degree in Statistics, Data Science, Information Management, Computer Science, Mathematics, or related fields. 
  • 2+ years’ experience working in CRM/ loyalty analytics, business analytics, data science, business intelligence, preferably in Media, Retail, FMCG, Loyalty or FS industry. Fresh graduate also welcomed.
  • Solid experience in SQL
  • Experience in Python, SAS, R, Tableau is advantageous
  • Confident communicator of analytics to technical and non-technical audience
  • A natural curiosity to interrogate data and identify hidden patterns to support business needs
  • Knowledge of Google Analytics, Microsoft Azure environment and Databricks 

DFI Retail Group is a leading Asian retailer, driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”. 
  

At 30 Jun 2025, the Group and its associates operated over 7,500 outlets and employed over 83,000 people. The Group had total annual revenue in 2024 exceeding US$24.9 billion.
 

The Group is dedicated to delivering quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, including its associates, operates a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants. 
 

The Group’s parent company, DFI Retail Group Holdings Limited, is incorporated in Bermuda and has a primary listing in the equity shares (transition) category of the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s businesses are managed from Hong Kong. DFI Retail Group is a member of the Jardine Matheson Group.

 

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management. 

 

To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com