Assistant Marketing Manager, yuu Rewards - 香港 - 16251 - DFI Retail Group

一般信息

名稱

Assistant Marketing Manager, yuu Rewards

職位發佈日期

03-Oct-2025

工作代碼

J002848

國家/區域

香港

品牌

yuu Rewards

部門

市場推廣

部門

Quarry Bay

地點

Devon House

職位類型

店舖支援中心

職位編號

16251

描述和要求

Is this your next challenge in marketing?

The challenge is to:

Own voice-of-customer: define, track and report core metrics across the funnel (awareness, engagement, activation, offer usage, MAU, retention, NPS/TOMA); turn insights into actions and experiments.
Plan and launch always-on customer mechanisms (games, challenges, missions, referrals, streaks, surprise-and-delight) that drive activity and loyalty mindshare.
Co-develop integrated brand campaigns and go-to-market strategies with the Marketing Manager; set clear KPIs and success metrics.
Plan and execute through-the-line activities to deliver high-performance marketing outcomes; optimize via A/B testing and post-mortems.
Align brand approach and tone of voice; identify and evaluate partnerships with influencers and thought leaders that positively impact the brand.
Formulate consumer PR plans that amplify yuu’s voice across online and offline channels; coordinate with media and manage issues/crisis response.
Safeguard brand identity across touchpoints; maintain and evolve brand guidelines and asset libraries; manage partner channel exposure and BAU materials.
Produce bilingual communications materials with Corporate Communications support (press releases, media enquiries, lines-to-take, speeches, infographics, advertorials, by-lined articles).
Orchestrate stakeholders (Product, Data/Analytics, Operations, Legal, Partners, Agencies) to deliver programs on time, on brand, and compliant with policy.
Drive market intelligence: monitor and report trends and competitor move; recommend continuous improvements; execute ad hoc promotions with agility.

Do you have experience in branding & campaign?

4–6 years’ experience in brand/communications or digital/CRM marketing, with a strong track record in integrated campaigns; loyalty, retail or e-commerce exposure preferred.
Evidence of moving core customer metrics through experimentation and of designing/operating customer mechanisms or product features that drive adoption and repeat use.
Strong brand craft: creative concepting, sharp visual sensibility, and bilingual copywriting/editing; able to craft a consistent voice across traditional media, social and influencer channels.
Data-savvy and outcome-driven: comfortable with dashboards, cohort/funnel analysis, KPI setting and measurement; turns insights into clear actions.
Excellent stakeholder and project management skills; strong interpersonal savvy and business acumen; thrives in fast-paced environments.
Good knowledge of the Greater Bay Area consumer landscape, media ecosystems

yuu Rewards club and online shopping platform yuu was launched in Hong Kong in 2020 and now serves 4.2 million members. It allows members to earn points at more than 2,500 outlets, from partners including Wellcome, Market Place, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, PHD, Maxim’s Groups, Shell, Livi Bank and more. Originally a rewards club, it expanded in 2022 to include shopping by launching yuu to me, and has quickly become one of Hong Kong major online shopping platforms. It also exclusively partners with Hang Seng Bank’s enJoy card to enable customers to earn additional rewards. yuu encourages its members to donate points to good causes; more than 760 million yuu points have been donated to Food Link Foundation and The Conservancy Association since 2020.

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com