DFI Retail Group

Is this your next challenge in Brand Marketing?

The challenge is to:

Brand Strategy

• Develop roadmap of brand activities calendar to bring the brand belief to life and to sustain top-of-mind brand awareness
• Suggest brand plan based on consumer and market insights to support business development
• Support brand campaign execution and ensure communication collaterals in line with brand strategy

Own Brand Development

• Work with internal and external parties to formulate marketing plans for designated brands
• Leveraging the own brand product to drive brand equity and good value propositions
• Reinforce the brand personality by implementing integrated marketing communications

Store Branding

• Assist in the development of the store banner positioning to strengthen brand equity and translate this to excellence in execution at the store level
• Partner with store design team on translating the brand strategy into suitable visual merchandising equipment, customized for various store sizes and environments
• Execute marketing plans that help to promote brand image

Do you have experience in Marketing?

• Degree in Marketing/ Business Administration or related disciplines
• Minimum 3 years’ marketing experience, especially in brand marketing and brand equity
• Strong in stakeholder management, self-motivated with excellent communication and interpersonal skills 
• Creative, adaptable, high learning agility
• Well-organized, enjoy working in fast-paced organization 
• Good command of both written and spoken English and Chinese
• Experience in FMCG is an absolute advantage