DFI Retail Group

Is this your next challenge in CRM?

Develop & Execute CRM Strategy:

• Assist in crafting and implementing the communication and segmentation strategy to effectively recruit new customers, retain existing ones, and reactivate lapsed members

Execute regular member promotions:

• Independently execute the communication plan of weekly promotion and key member promotion day as per the CRM plan, deploying them across various channels, including ATL, in-store, and direct member communication channels

Analyse & Optimize Performance:

• Analyse the effectiveness of promotions across different customer segments
• Provide data-driven insights and concrete recommendations to enhance future campaign performance and ROI

Foster Cross-Functional Collaboration:

• Collaborate intensively with YUU, the internal marketing team, commercial team, and operations team to align strategies, engage different stakeholders, and successfully execute member campaigns and promotions

Stakeholder Engagement:

• Proactively manage and engage with different stakeholders across the organization to ensure campaign alignment and ensure smooth execution of all CRM activities

Do you have experience in the Digital Marketing & CRM?

• Degree in Marketing/ Business Administration/ Communications or related disciplines
• At least 2 years of digital marketing and CRM
• Experience in retail, FMCG or digital agency is an advantage
• Excellent command of written and spoken English and Chinese
• High proficiency in MS Office applications and Chinese word processing
• A team player, detail-minded, independent, fast learner with good analytical skills