DFI Retail Group

Is this your next challenge?

Media & Digital Strategy

• Develop and lead the holistic media and digital marketing strategy across all channels (online and offline), ensuring alignment with business and brand goals

• Champion media innovation by identifying test‑and‑learn opportunities, participating in pilot programs, and leveraging emerging technologies and platforms

Media Planning, Performance & Optimization

• Oversee campaign full‑funnel media planning, budget allocation, and ongoing optimization to maximize ROI and ensure efficient spend

• Evaluate campaign performance, translating data into actionable insights and strategic recommendations that drive continuous improvement

• Identify strategic media buying opportunities to enhance reach, efficiency, and campaign effectiveness

External Partner Management

• Build and maintain strong relationships with strategic media partners, media agencies, publishers, technology partners, and data providers to drive best‑in‑class activation

Trend & Market Intelligence

• Stay current with social media trends, platform developments, and digital behaviours

• Translate insights into strategic proposals and executions across owned, paid, and partnership campaigns

Do you have experience in?

• Bachelor’s degree in Marketing, Communications, or a related field.

• At least 8 years of experience in digital marketing and media management.

• Proficiency in digital analytical tools (e.g. Google Analytics 4, Google Adwords, Facebook Ad Manager etc.) and diverse social media tools. 

• Strong analytical skills with the ability to interpret data and trends.

• Excellent written and verbal communication skills.

• Creative mindset with attention to detail and problem-solving abilities.

• Ability to work collaboratively in a fast-paced environment