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一般信息

名稱
Digital & eCommerce Marketing Assistant Manager
職位發佈日期
29-Jan-2026
工作代碼
J002070
國家/區域
香港
品牌
Wellcome
部門
市場推廣
部門
Quarry Bay
地點
FWD Tower
職位類型
店舖支援中心
職位編號
16395

描述和要求

Is this your next challenge in Digital and E-commerce?

The challenge is to:

  • Performance Marketing Strategy: Develop and implement performance marketing strategies to enhance brand visibility and e-commerce revenue growth. 
  • Campaign Management: Oversee and optimize digital marketing campaigns, including paid search, display, social media, and affiliate marketing, to maximize ROI.
  • Data Analysis: Analyze campaign performance data and generate reports to assess the effectiveness of marketing efforts; use insights to drive continuous improvement.
  • Budget Management: Manage the performance marketing budget, ensuring optimal allocation of resources for maximum impact.
  • SEO/SEM Optimization: Manage and implement SEO strategies to improve organic search rankings and drive qualified traffic through SEM initiatives.
  • Collaborative Work: Work closely with cross-functional teams to ensure alignment and achieve marketing goals.
  • Trends and Competitor Analysis: Stay updated on industry trends and competitor activities to identify opportunities for enhancing our performance marketing efforts.

 

Do you have experience in Marketing?

  • Bachelor’s degree or above in Marketing, Business Administration, E-commerce, or a related discipline.
  • Minimum 5 years of hands-on experience in performance marketing, online marketing, or within a digital agency, preferably in e-commerce.
  • Proven track record in developing and executing successful performance marketing strategies, preferably in the e-commerce sector.
  • Proficient in Google Ads, Meta (Facebook/Instagram), and other major digital marketing platforms; experience with programmatic advertising is a plus.
  • Strong analytical skills with the ability to interpret complex data, generate actionable insights, and make data-driven decisions.
  • Advanced knowledge of web analytics tools (e.g., Google Analytics, GA4, Data Studio); experience with A/B testing and conversion rate optimization is preferred.
  • Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively across teams.
  • Demonstrated project management skills, including the ability to manage multiple campaigns and priorities in a fast-paced environment.
  • Creative thinker with a strategic, results-oriented mindset.
  • Experience in budget planning and resource allocation for digital marketing campaigns.
  • Immediate availability is highly preferred.

Wellcome is the largest and longest established supermarket brand in Hong Kong with an extensive network of over 300 stores. Wellcome is committed to providing one-stop shopping convenience to customers through quality products at competitive prices and friendly service to serve the needs of different customers. We welcome applications from high calibre candidates to join our expanding team.

 

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management. 

 

To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com