描述和要求
Is this your next challenge in analytics?
The challenge is to:
- Configure GA4 and various marketing pixels via Google Tag Manager (GTM) for websites and apps.
- Partner with developers to create data layers for capturing custom user interactions.
- Regularly audit GTM containers to identify broken tags, reduce discrepancies, and ensure data integrity using DebugView and Google Tag Assistant.
- Maintain clear documentation of data structures and tag implementations.
- Implement consent management to align tagging with GDPR/CCPA regulations
Do you have experience in analytics?
- 3+ years of experience in digital analytics, tagging, or implementation roles.
- Proficiency in Google Tag Manager, GA4, JavaScript, HTML, and data layer structures.
- Experience debugging tracking issues and analyzing conversion data.
- Ability to interpret data trends, identify anomalies, and provide actionable business recommendations.
- Ability to communicate technical insights to non-technical stakeholders.
- Ability to work with marketing, product, and engineering teams to define measurement requirements.
- Experience with single-page applications and mobile tracking.
yuu Rewards club and online shopping platform yuu was launched in Hong Kong in 2020 and now serves 4.2 million members. It allows members to earn points at more than 2,500 outlets, from partners including Wellcome, Market Place, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, PHD, Maxim’s Groups, Shell, Livi Bank and more. Originally a rewards club, it expanded in 2022 to include shopping by launching yuu to me, and has quickly become one of Hong Kong major online shopping platforms. It also exclusively partners with Hang Seng Bank’s enJoy card to enable customers to earn additional rewards. yuu encourages its members to donate points to good causes; more than 760 million yuu points have been donated to Food Link Foundation and The Conservancy Association since 2020.
DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management.
To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com