DFI Retail Group

Is this your next challenge in a fast moving, dynamic team with start-up culture?

The challenge is to:

• Represent the voice of customers in designing and optimising the entire Yuu program through the customer mindshare to engagement
• Business owner of the core “customer” metrics across the entire customer funnel, from customer acquisition, customer engagement to customer active rate
• Define and set relevant customer policy for yuu Rewards and related customer interactions via yuu-related digital and non-digital touchpoints 
• As the overall controller of customer experience, person will own the allocation of all yuu-linked assets (whether physical or digital) to various requirements (yuu partners, retail media)
• Design and implement the Yuu paid membership program, expanding touchpoints for greater reach.
• Formulate the brand direction to be aligned with business objectives and develop go-to-market brand communications strategies to differentiate our brand equity and engage with customers. 
• Safeguard the yuu brand across all customer touchpoints and different markets. Maintain and enforce customer policy and brand guidelines to ensure brand consistency and maintain high brand standard. 
• Working with the customer insights team, conduct relevant market intelligence by monitoring and analysing current market trends, competitor activities, and customer insights through research and focus groups.
• Leading role in driving and implementing brand and customer campaigns to generate top of mind awareness, brand exposure, buzz and engagement. 
• Sustain yuu’s brand exposure and manage the BAU brand materials at promotion partners’ channels.    
• Well versed in corporate communications material production - including press releases, line-to-take, speeches, infographics, advertorials, by-lined articles etc in both Chinese and English. 
• Develop and maintain a comprehensive brand asset library and ensure all related materials align with the brand guideline.
• Build brand awareness and preference – including strategy formulation, projects development, implementation of the communications/ promotions.
• Work with Group Corporate Communications team to manage media relations and respond to media requests including PR Crisis Management.

Do you have experience in Loyalty and CRM?

• Degree holder
• At least 8 years of relevant experience in marketing. Candidates from agencies are welcomed to apply.
• Demonstrated success in developing and implementing customer strategies that drive customer growth and enhance brand reputation.
• Excellent verbal and written communication skills in Cantonese and English, with the ability to articulate complex ideas and influence stakeholders at all levels. 
• Strong understanding of Hong Kong customer behaviour, market dynamics and industry trends.
• Agile, comfortable with fast paced environments and highly motivated multi-tasker with growth mindset.
• Experience in managing different stakeholders, preferably with experience to collaborate with multiple teams.
• Good team leader with excellent interpersonal skills, proactive and efficient in working with multiple internal and external parties.