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一般信息

名稱
Marketing Manager, yuu Rewards
職位發佈日期
03-Oct-2025
工作代碼
J002470
國家/區域
香港
品牌
yuu Rewards
部門
市場推廣
部門
Quarry Bay
地點
Devon House
職位類型
店舖支援中心
職位編號
16252

描述和要求

Is this your next challenge in marketing? 

The challenge is to: 

  • Work close with the Head of Marketing to formulate the brand direction to be aligned with business objectives and develop go-to-market brand communications strategies to differentiate our brand equity and engage with customers. 
  • Safeguard the yuu brand across all touchpoints and markets; maintain and enforce brand guidelines and tone of voice; develop and maintain an enterprise-grade brand asset library; manage BAU materials and partner channel exposure.
  • Lead brand and consumer PR campaigns to drive TOMA, brand exposure and positive buzz; set newsroom cadence, messaging and content strategy across online and offline channels.
  • Partner with Corporate Communications to manage media relations and respond to media requests; lead issues/crisis preparedness and response with clear lines-to-take and escalation protocols.
  • Oversee timely, high-quality bilingual materials (press releases, lines-to-take, speeches, infographics, advertorials, by-lined articles) in Chinese and English; uphold a high-communications quality bar.
  • Own the roadmap for always-on engagement mechanics and influence product priorities that reduce friction and increase value.
  • Market intelligence - Monitor, research and analyze market trends, competitor activity and customer insights (surveys, focus groups, social listening); translate insights into strategic bets, pipeline priorities and budget recommendations.
  • Develop and maintain a comprehensive brand asset library and ensure all related materials align with the brand guideline.
  • Sustain yuu’s brand exposure and manage the BAU brand materials at promotion partners’ channels.   

  

Do you have experience in branding & campaign?

  • Degree holder
  • 8–10 years’ progressive experience in brand/communications and digital/CRM marketing, leading large integrated campaigns with measurable commercial impact; loyalty, retail or e-commerce background strongly preferred
  • Proven ownership of core customer metrics and experimentation at scale; track record building customer mechanisms and influencing product roadmaps to drive acquisition, activation and retention. 
  • Creative mindset with an eye for design and aesthetics, ensuring brand consistency and visual appeal.
  • Excellent verbal and written communication skills in Cantonese and English, with the ability to articulate complex ideas and influence stakeholders at all levels. 
  • Strong understanding of Hong Kong consumer behaviour, market dynamics and industry trends.
  • Agile, comfortable with fast paced environments and highly motivated multi-tasker with growth mindset.
  • Experience in managing different stakeholders, preferably with experience to collaborate with multiple teams.
  • Good team leader with excellent interpersonal skills, proactive and efficient in working with multiple internal and external parties. 
  • Strong knowledge of the Greater Bay Area consumer landscape, media ecosystems 

yuu Rewards club and online shopping platform yuu was launched in Hong Kong in 2020 and now serves 4.2 million members. It allows members to earn points at more than 2,500 outlets, from partners including Wellcome, Market Place, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, PHD, Maxim’s Groups, Shell, Livi Bank and more. Originally a rewards club, it expanded in 2022 to include shopping by launching yuu to me, and has quickly become one of Hong Kong major online shopping platforms. It also exclusively partners with Hang Seng Bank’s enJoy card to enable customers to earn additional rewards. yuu encourages its members to donate points to good causes; more than 760 million yuu points have been donated to Food Link Foundation and The Conservancy Association since 2020. 

 

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management. 

 

To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com