DFI Retail Group

Is this your next challenge in Retail Business?

The challenge is to:

• Assist in planning and execution of retail marketing and customer campaigns to achieve sales targets and marketing objectives

• Support year-round trade activities, including weekly promotions, seasonal campaigns, product launches, and store openings or refurbishments

• Coordinate end-to-end execution of in-store marketing materials, POSM, and promotional mechanics to ensure timely and effective store implementation

• Assist in media planning and execution, including TVC, print, and other above-the-line or retail-focused media

• Work closely with creative and media agencies to develop effective marketing assets and stay updated on the latest retail and media trends relevant to the Wellcome brand

• Partner with internal stakeholders (Commercial, Operations, Supply Chain) to ensure campaign alignment and smooth execution

• Track campaign performance and prepare post-campaign analysis to evaluate effectiveness and identify improvement opportunities

• Support ad hoc marketing projects and initiatives as required

Do you have experience in Marketing?

• Bachelor’s degree in Marketing, Business, Communications, or related disciplines

• Preferably with at least 1 year of relevant experience in retail marketing, trade marketing, FMCG, or an agency environment

• Fresh graduates will also be considered

• Strong execution capability with good attention to detail and the ability to manage multiple campaigns in parallel

• Good understanding of retail operations, promotion mechanics, and customer marketing

• Hands-on, proactive, and able to work under pressure in a fast-paced retail environment

• Strong communication and stakeholder management skills

• Good command of English and Chinese (Cantonese required; Mandarin is an advantage)