DFI Retail Group

Is this your next challenge in rewards? 

The challenge is to:  

Rewards Strategy & Planning

• Identify the most relevant and high‑impact rewards for yuu members using data, insights, and market trends.

• Build a strategic rewards roadmap that aligns with yuu’s brand promise and business objectives.

• Evaluate reward categories, member needs, and competitive offerings to ensure yuu remains differentiated and compelling.

Vendor Sourcing & Partnership Management

• Identify, evaluate, and onboard vendors capable of delivering exceptional reward experiences.

• Negotiate partnership terms, ensuring strong value, quality, and operational feasibility.

• Maintain strong relationships with partners to continuously expand and enhance the rewards ecosystem.

• Manage redemption inventory, finance, payment and reporting.

Experience Design & Execution

• Collaborate with designers to shape end‑to‑end reward experiences — from discovery to redemption to post‑experience delight.

• Work with Program marketing executives to develop compelling storytelling, creative assets, and campaign execution across digital and physical touchpoints.

• Ensure every reward experience is seamless, intuitive, and aligned with the yuu brand.

Cross‑Functional Collaboration

• Partner with Commercial CRM, Product, Operations, and Analytics teams to ensure rewards are integrated smoothly into the member journey.

• Work with internal stakeholders to ensure operational readiness, quality control, and timely delivery of reward experiences.

Performance Tracking & Optimization

• Monitor reward performance, member engagement, and ROI.

• Identify opportunities to refine, scale, or sunset rewards based on data and feedback.

• Continuously test new reward formats, categories, and experiences to keep the program fresh and exciting.

Do you have experience in vendor sourcing? 

Mindset