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General information

Name
Customer Insights Assistant Manager
Job Posting date
09-Feb-2026
Job Code
J002912
Country/Region
Hong Kong
Banner
yuu Rewards
Department
Digital
Section
Quarry Bay
Site
FWD Tower
Job Type
Store Support Centre
Job ID
16413

Description & Requirements

Is this your next challenge in customer insights? 

The challenge is to: 

  • Responsible for customer analytics foryuuRewardsto drivebusiness performance and customer engagement
  • Support analytics use case, data science initiative, data collaboration project to maximise value creation to the programme and partners
  • Perform statistical analysis(descriptive, inferential, predictive, prescriptive)to discover underlying patterns, trends and relationshipsaboutcustomerprofile and purchasebehaviour
  • Conduct customer segmentation,offerand campaign evaluation, measure effectiveness and provide recommendations to improveROI
  • Identifyareas to improve analytics efficiency and streamline process through automation
  • Keep track on KPIs and regular reports on customer and partnerperformance

Do you have experience in customer insights? 

  • Bachelor’s degree in Statistics, Data Science, Information Management, Computer Science, Mathematics, or related fields 
  • 3-5 years’ experience working on data analytics, data science, business intelligence, preferably in Retail, FMCG, Finance Service industry 
  • Solid experience in SQL, experience in Python isadvantageous
  • Experience in data visualizations like Tableau, Power BI, Qlik Sense isadvantageous 
  • Confident communicator of analytics to technical and non-technical audience 
  • A natural curiosity to interrogate data and identify hidden patterns to support business needs 
  • Knowledge of Google Cloud Platform is a plus 

yuu Rewards club and online shopping platform yuu was launched in Hong Kong in 2020 and now serves 4.2 million members. It allows members to earn points at more than 2,500 outlets, from partners including Wellcome, Market Place, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, PHD, Maxim’s Groups, Shell, Livi Bank and more. Originally a rewards club, it expanded in 2022 to include shopping by launching yuu to me, and has quickly become one of Hong Kong major online shopping platforms. It also exclusively partners with Hang Seng Bank’s enJoy card to enable customers to earn additional rewards. yuu encourages its members to donate points to good causes; more than 760 million yuu points have been donated to Food Link Foundation and The Conservancy Association since 2020. 

 

DFI Retail Group is responsible for ensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice on Human Resource Management. 

 

To find out more about Our Businesses and Our People, please visit our website https://www.dfiretailgroup.com