DFI Retail Group

• Work closely with the Yuu team to develop and execute CRM strategies and loyalty programmes that align with the brand's direction and goals.

• Identify and foster strategic partnerships with banks / e-wallet to drive business opportunities and generate excitement among customers.

• Analyse CRM and payment data to generate actionable insights, track key metrics and inform marketing strategies.

• Work closely with the marketing team to leverage CRM and payment partnerships for campaign execution, A/B testing, and ROI measurement, ensuring partnerships enhance user acquisition and retention efforts.

• Stay on top of market trends and customer behaviours in Hong Kong, Macau and Mainland China to shape the busines and better meet the needs of both locals and tourists.

• Collaborate with internal stakeholders and strategic partners to establish clear objectives, KPIs, and targets for promotional campaigns and projects.

Qualifications & Experience:

• Bachelor’s degree in Business Administration, Marketing or related disciplines

• Minimum of 8 years' relevant industry experience at sizeable organization

• Experience in Marketing and/or FMCG or retail industry is highly preferred

• Strong analytical skills and ability to digest data for valuable insights

• Excellent communication and interpersonal skills with the ability to work collaboratively with cross-functional teams

• Well-organized, enjoy working in fast paced organization

• Good command of both written and spoken English and Chinese