DFI Retail Group

Is this your next challenge in Marketing?

The challenge is to:

Integrated Marketing Communication Planning 

• Drive execution based on the annual marketing calendar, aligning category strategy with customer activation across 360 media touchpoints, both ATL and in-store 
• Crafting communication and promotion content across categories and channels, working closely with the commercial team to strengthen the branding while driving business performance  

Category Marketing Execution 

• Execute and support category campaigns or promotions independently according to the marketing plan   
• Work closely with cross-functional teams to execute assigned category campaigns/promotions in-store or on digital platforms 
• Work closely with the commercial team to identify the best-fit product portfolio to highlight in each campaign to maximize efficiency   
• Work closely with creative, digital agencies to execute the communication support plan for assigned category campaigns/promotions   
• Initiate customer-centric communication angles to the line manager for further refinement before final execution   
• Develop story and content ideas according to the publication’s style and editorial policy   
• Writing, editing and publishing engaging content for various social networks, including Facebook or Instagram   
• Should have excellent web content writing skills and experience advertising on multiple social networks   
• Ensure we maintain a strong online voice and brand consistent with our marketing goals   

Performance Optimization 

• Work closely with cross-functional team to develop effective mediums and touchpoints throughout the customer journey, and with an understanding of the mix of marketing channels, optimising the efficiency of each channel 
• Support post campaign/promotion evaluation by collecting qualitative and quantitative feedback from different sources   
• Identify insights from the post evaluation for future campaign improvements   

Do you have experience in Marketing and Trade promotion?

• Bachelor’s degree in Marketing/ Business Administration or related disciplines  
• Minimum 3 years of marketing experience with hands-on trade promotion and advertising experience  
• Self-motivated with excellent communication and interpersonal skills  
• Creative, adaptable, high learning agility  
• Well-organised, enjoy working in fast-paced organisation  
• Good command of both written and spoken English and Chinese  
• Experienced in FMCG or retail industry is an absolute advantage