DFI Retail Group

Is this your next challenge in Digital Marketing?

The challenge is to:

Digital & Social Media

• Embrace the new digital media to convey a different, innovative message to customers via various digital aspects, not limited to social media, digital advertising & gamification
• Develop social content for 7-Eleven’s official social media platforms
• Work closely with digital & creative agencies to ensure excellent execution of campaigns
• Support in analysing the customer preferences, profiles, attitudes, and expectations towards digital platforms, and leverage this knowledge to enhance and revamp a better online experience
• Drive the brand’s online presence and secure the efficiency of communication across digital media channels

PR & Customer Relationship Management

• Assist in maintaining media and KOLs relations
• Develop press releases and support on managing shootings & event planning
• Provide support on innovative marketing campaigns, especially events, and activations that maintain brand aspiration and drive long-term customer value through recognition and relationship-based initiatives
• Liaise with internal and external parties to ensure smooth communications
• Work closely with PR firms to ensure excellent execution of campaigns

CSR & ESG

• Support the development of 7-Eleven’s CSR programme “食得飯啦” & ESG programme “啡We Green 咖啡渣再生企劃” (more info:  https://www.7-eleven.com.hk/zh/social-responsibility)
• Support the organisation of 7-Eleven’s volunteer events

Do you have experience in Marketing?

• University degree holder with major in Communications / Language / PR & Marketing or equivalent
• Minimum 1-2 years of experience in related fields, general journalistic or marketing experience is beneficial
• Experience in social media platforms management is an advantage
• Excellent command of written and spoken Chinese and English
• High proficiency in MS Office applications and Chinese word processing
• Fast learner, good communication and presentation skills
• A team player, detail-minded, independent with strong interpersonal skills
• Fresh graduate will also be considered